About Us
At Kaninchen, we stand as a symbol of virtue, philosophy and truth. Our mission is to uphold and promote values that have stood the test of time, curiousity and a strong moral character.
We strive to create a community which is centered around being a good person in the broadest sense and where character reigns supreme. Our members value truth above all and the pursuit of it. Our shirts serve as a reminder to embrace these values and to stand tall in the face of adversity, all while maintaining grace and integrity.
In order to understand where we are coming from, Kaninchen members came up with a story that depicts where we come from and where we are going.
The kaninchen™ Story: Reviving the Essence of Character
From the earliest days of humanity, the rabbit has held a special significance in our lives. Legend has it that even Adam, seeking to cover his shame, turned to a rabbit, recognizing its soft yet durable fur as a suitable garment to conceal his private parts. As winters grew harsher, rabbits became an invaluable resource for crafting gloves, socks, and other small garments, keeping us warm in the coldest months. Yet, as time progressed, other animals such as sheep and cows, along with the cultivation of cotton, emerged as preferred sources for clothing materials.
Nevertheless, the rabbit remained synonymous with quality and resilience. The early Homo sapiens loved these creatures for their practicality and contributions to our well-being. The significance of the rabbit evolved, and the kaninchen cloth emerged, reserved for those who exemplified exceptional behavior—displaying courage, performing good deeds, and exhibiting wisdom. Wearing kaninchen clothing became a badge of honor, a symbol of virtuous character. Today, kaninchen™ rekindles this age-old tradition, breathing new life into the concept of kaninchen as a vehicle for self-expression among those who strive for, or have already achieved, a solid moral foundation.